What the subscriber number measures

It measures how many people clicked subscribe at some point since the channel opened. It does not measure how many people watch now. On gaming channels aimed at younger audiences, the gap between the two is wider than on almost any other vertical, because audiences age out and move on while the counter keeps its total.

Buyers know this in principle. Media plans still get built on it, because it is the number that appears first on the page and the only one that looks comparable across channels.

The two numbers that work

The first is the median view count across the last fifteen videos of the same format. Median, not average: one algorithmic outlier moves an average by a factor of three and tells you nothing about the next video. Do not mix shorts with long-form. They are separate economies with separate CPMs.

The second is engagement, calculated as likes plus comments over views on those same videos. It does two jobs. It prices the difference between an audience that watches and one that only appears in a counter. And it is the most reliable fraud signal available to a buyer: high views with abnormally low engagement is bought traffic, every time.

What this does to a plan

Pricing on medians changes which creators make the list, not just what you pay them. Mid-sized channels with active audiences move up. Large dormant channels move down or disappear.

It also changes the conversation with the creator. A number built from published data can be explained, challenged and defended. A number pulled from a rate card cannot, and both sides know it.

The French-speaking Roblox market is small enough that this matters: there are perhaps a few dozen channels worth planning around, and half of them look different once you sort by median instead of subscribers.

Formats, briefly

Shorts buy reach at the lowest cost per thousand views and the lowest intent. A 45 to 90 second integration inside a long-form video buys attention that was already given to the creator, and keeps earning views for months. A fully dedicated video costs two to four times an integration at equal view volume, and is the only format that reliably converts viewers into players.

Most plans should be built on integrations, with one dedicated video where the product needs demonstrating rather than announcing.

Before you buy

Ask for the median, not the average. Ask which fifteen videos it came from. Ask for the engagement rate on the same set. Any partner who cannot produce those three things is not pricing, they are guessing.

Audience demographics, real view medians and past brand partnerships for every creator in our network are in the dashboard, open to brands before anything is booked. If you are planning a campaign, get in touch.